This past Thursday night, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her channel's 9pm newscast.
Even though CNN is certainly not a flawless news source, her message seemed accurate to many. It stands as one of the organizations where one can locate fact-based and largely dependable reporting – especially during crises like the one developing near a New Hampshire storage facility.
An Uncertain Position Amid a High-Stakes Tug-of-War
However the news network, now middle-aged, finds itself in a uncertain state as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, not as a question of what helps the information-seeking public.
“This is yet another example of the profound systemic issues with origins in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a business story with key players as the central actors, but there is scant discussion of the common good,” Pickard explained.
A Further Element: The Former President
The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” foe.
Recall the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will shield him from criticism and scrutiny. That is a factor in why he appears to favor Paramount Skydance, which has made a hostile bid.
There is a basis to favor that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Possibility of Further Uncertainty
Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. That would be a relief to many at the network, but it’s hardly a safe harbor. That structure could position CNN for another sale. The cycle continues.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should block both deals.
“Each proposed deal would be harmful to the country, and both should be contested by anti-trust authorities,” Wu recently wrote.
The Core Issue and a Way Ahead
Regardless of the resolution with this particular battle, the bigger problem endures.
“The present media landscape is a highly anti-democratic system, but we shouldn’t give in to learned helplessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can tackle it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Change is very unlikely now, but that is not to say it will never happen.
Initiatives that support independent news organizations, aid local journalism, fund public media, and outlaw the accumulation of media power in too few hands are achievable – they are essential for a robust democracy.
When it comes to media ownership, larger is not superior. And news organizations including CNN must not be pieces in the latest merger game.